- BACKSTREET BOYS I WANT IT THAT WAY CREATIVE COMMONS FULL
- BACKSTREET BOYS I WANT IT THAT WAY CREATIVE COMMONS TV
Fans can get in on the conversation by following and #NowItsHot on Twitter and Instagram. Think classic hats, jewelry, signature clothing, pink smoke and more.ĭoritos will also support the campaign with concert-style posters in the New York City area and media on music sites such as Spotify.
BACKSTREET BOYS I WANT IT THAT WAY CREATIVE COMMONS FULL
Want to “Backstreet-ify” yourself? Using an exclusive Snapchat lens available starting on Super Bowl Sunday, fans can go full “Backstreet,” creating dynamic content of themselves in iconic ’90s accessories inspired by the Backstreet Boys. It doesn’t just stop on Super Bowl Sunday. Stay tuned for more incredible collaborations later in the year.” “Chance the Rapper and the Backstreet Boys are an unexpected duo who worked so well to help us create an unforgettable commercial.
“Fans have come to expect boldness and originality in our Super Bowl ads and, with a highly anticipated product like Flamin’ Hot Nacho, we knew we had to keep pushing the limits of Super Bowl advertising with a dynamic collaboration,” said Leslie Vesper, senior director of marketing, Frito-Lay North America. #NowItsHot furthers Doritos’ history in music - especially hip-hop - with major music campaigns tied to previous Super Bowls, festivals and events such as SXSW, Life is Beautiful, E3 and more.
BACKSTREET BOYS I WANT IT THAT WAY CREATIVE COMMONS TV
The spot kicks off Doritos’ #NowItsHot campaign that will continue on social media and TV in the coming weeks and months with more epic content and remix collaborations. Chance decides he too can make the original hot and debuts his fire version of the classic hit alongside the Backstreet Boys. The commercial features Chance tasting new Doritos Flamin’ Hot Nacho, realizing that “they made the original hot,” when he’s suddenly thrust onto a set like the one featured in the Backstreet’s Boy’s iconic “I Want It That Way” music video.